Services

Wine is more than what’s in the glass—it’s the history, the people, the place and the passion behind every bottle. The story woven into the wine builds an emotional connection to your brand that turns casual visitors into loyal customers and brand champions who share your wines – and your story – with others.

As a contract consultant, I can work with you to:

• Define and refine your brand story;
• Create marketing content that drives results;
• Write compelling tasting notes and wine descriptions;
• Craft clear, effective customer communications;
• Plan media and industry events;
• Develop targeted PR strategies to connect with the right audiences and generate buzz about your brand; and
• Train your team to confidently tell your story.

When your story is shared consistently across all touchpoints – both in the tasting room and across every marketing and communication channel – it strengthens connection and drives repeat business. That’s what turns great wine into a great brand.

Your team is the voice of your winery and an extension of your brand. The way your team talks about your wines shapes how visitors remember them — and you. Taste of Class offers Wine 101 sessions designed to help your tasting room team feel more confident and knowledgeable when they engage with guests. When your team speaks about wine with confidence, guests enjoy more engaging experiences that build loyalty and drive sales. 

I keep things approachable, interactive and tailored to your wines with no textbooks, intimidating jargon or exams. Give your team the essentials to deliver a better guest experience. Topics include:

• Wine basics: Understanding key varietals and styles
• From vineyard to glass: A simple overview of how wine is made
• Tasting technique: Using guest-friendly language to describe aromas and flavours
• Food pairing fundamentals: Practical tips to pair wine like a pro
• Guest engagement: Guidance on answering guest questions with confidence and ease

Every education session is customized to highlight your wines, your story and your brand voice so your team can speak authentically and naturally about what sets your winery and your brand apart.